Eco production
Like many production activities, video and cinematographic production can also have a negative imprint on our planet, and indeed it usually does: waste, energy consumption and CO2 emissions are just some of the ways in which cinema pollutes the environment , and we want to do everything in our power to avoid it.
This is what we mean when we talk about Eco-production, i.e. the whole set of practices which in one way or another limit or eliminate the impact on the Earth. Since our inception we have embraced this practice, especially in asset management waste, of the transport he was born in catering.
Waste reduction on set
Transport management
Vegetarian catering proposal
Waste
However, the decomposition of waste releases methane, which is a greenhouse gas, and other toxic elements such as some heavy metals, which can contaminate the soil and groundwater. Incinerators are an alternative, but they release toxic substances that are dispersed into the air and eventually end up in soil and water. This can and does happen regularly even when sorting the waste produced and it is worse for waste that never reaches the landfill and is dispersed in nature.
For this reason we don't just differentiate, and we believe in politics zero waste, reducing to the bone what we are forced to throw away and encouraging reuse practices. In our catering we try to avoid using plastic crockery, collecting and washing what we get dirty in order to do it reuse, our customs are whenever possible of second hand or coming from circular economy systems and the sets are reused as much as possible in subsequent productions.
Transportation
Few things drive us to act like unjustified traffic: we are used to taking the car even for short journeys by individuals without considering other options, contributing to the exponential growth of emissions: on average, a journey by train emits at least 10 times less CO2 of the same journey by car and up to 50 times less CO2 than by plane.
In our logistical planning of equipment and people, we minimize emissions, favoring the use of trains and car sharing, and reducing the number of total trips when cars or vans are the only possible option. In this we also feel responsible for what is transported for us, which is why our catering favors local and fresh food, cultivating the zero kilometer idea.
Catering
The way we eat can have a massive effect on our planet.
The production of feed for grazing animals generates 18% of the greenhouse gases produced each year, a huge amount if we consider that transport produces 13.5%.
Then there is the important issue of deforestation: in addition to harvesting timber, the 80% of the Amazon forest has been razed to serve as grazing land for livestock or to grow cereals to feed animals, causing a significant decrease in absorption of CO2. Not only that: deforestation means destroying entire ecosystems, i.e. trees, but also plants and animals, which without their habitat risk extinction, upsetting the balance of life on our planet.
The same problem is also caused by the consumption of fish, which is the cause of intensive fishing and, in part, of the pollution of the seas - we talked about it in the documentary "The Hummingbirds of the Ocean" -.
This is without counting the consumption of drinking water: the 70% of this is used in agriculture, most of which is destined for animal feed. On average, to obtain a kilo of meat we consume 15,000 liters of water, while 2.4 billion people on earth do not have regular access to water, an absurdity.
This is why we prefer and promote a vegetarian diet, and we promote it in our diets.
Greenhouse gases produced in 1 year
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Animal feed
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Transportation
Drinking water consumption
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